A New EU-Wide Geographical Indication Right for Craft and Industrial Products
A new EU-wide intellectual property right now protects the geographical names of craft and industrial products, strengthening the link between regional know-how, reputation and commercial value.

Since 1 December 2025, producers of craft and industrial products have been able to apply for EU-wide geographical indication protection under Regulation (EU) 2023/2411. The new regime creates, for the first time, a harmonised EU system protecting the names of craft and industrial products whose qualities, reputation or other characteristics are essentially attributable to their geographical origin.
The new framework represents an important development in the European intellectual property landscape. Geographical indication (“GI”) protection at EU level, historically associated with agricultural products, foodstuffs, wines and spirit drinks, has now been extended to craft and industrial products.
The European Union Intellectual Property Office (“EUIPO”) plays a central role in the administration of this new system, alongside the competent national authorities of the Member States.
What are geographical indications for craft and industrial products?
A geographical indication protects the name of a product where there is a sufficiently close link between the product and its geographical origin.
Under Regulation (EU) 2023/2411, the new system covers both craft products and industrial products.
Craft products are products produced either wholly by hand or with the aid of manual, digital or mechanical tools, provided that manual contribution remains an important component of the finished product. Industrial products, by contrast, are products manufactured in a standardised manner, including through serial production and the use of machines.
The new regime may therefore apply to a broad range of products traditionally associated with particular regions or areas, including, for example, jewellery, glassware, textiles, porcelain, ceramics, cutlery, musical instruments, furniture and other manufactured goods.
What are the conditions for protection?
For the name of a craft or industrial product to qualify for protection as a geographical indication, three cumulative requirements must be satisfied:
- the product must originate in a specific place, region or country;
- a given quality, reputation or other characteristic of the product must be essentially attributable to its geographical origin; and
- at least one of the production steps must take place in the defined geographical area.
The geographical connection therefore does not necessarily require every stage of production to take place in the relevant area. However, applicants must establish a substantive link between the geographical origin and the quality, reputation or other relevant characteristic of the product.
This link must be substantiated in the product specification, which is a central document in the registration process. Among other elements, it must identify the protected name, describe the product and the geographical area, explain the link between the product and that area, and identify the relevant production methods and production steps carried out within the defined geographical area.
How does the registration procedure work?
For products originating in most EU Member States, registration follows a two-stage procedure.
The application is first examined at national level by the competent authority of the Member State concerned. Once the national phase has been successfully completed, the application proceeds to the EU level, where it is examined by the EUIPO.
Certain Member States have obtained a derogation from the national phase. For products originating in Denmark, Lithuania, Luxembourg, Malta, the Netherlands, Finland and Sweden, proceedings are initiated directly before the EUIPO.
For products originating outside the European Union, applications are also submitted directly to the EUIPO, either by the applicants or by the competent authority of the third country concerned.
Applications are generally filed by a producer group. In certain circumstances defined by the Regulation, a single producer may also qualify as an applicant.
What protection does registration provide?
Once registered, a craft or industrial GI benefits from protection throughout the European Union.
The scope of protection extends beyond the straightforward use of an identical protected name. The Regulation provides protection against, among other things, certain direct or indirect commercial uses of the GI for non-compliant products, misuse, imitation or evocation of the protected name, and false or misleading indications concerning the provenance, origin, nature or essential qualities of the product.
The protection also extends to relevant online practices, including the use of protected geographical indications in domain names, subject to the conditions laid down in the Regulation.
Producers whose products comply with the applicable product specification may use the protected geographical indication and, where applicable, the corresponding EU symbol on their products.
Why does the new system matter for producers and businesses?
The introduction of EU-wide protection significantly changes the legal position of producers of geographically rooted craft and industrial products.
Previously, protection of such product names depended to a considerable extent on national regimes and other intellectual property mechanisms, resulting in different levels and forms of protection across the European Union. Regulation (EU) 2023/2411 creates a harmonised framework and a single EU-wide intellectual property right.
For eligible producers, registration can provide an important tool to:
- protect the reputation and authenticity associated with a geographical name;
- take action against imitation, misuse and misleading commercial practices;
- distinguish genuine products from competing products that do not comply with the relevant product specification;
- reinforce collective reputation and market positioning; and
- preserve traditional know-how and production methods associated with a particular territory.
The new system may be particularly relevant to SMEs and groups of producers whose commercial reputation is closely connected with a particular region but who may previously have lacked an effective means of obtaining uniform protection across the EU.
Interaction with trademarks and other IP rights
The introduction of CIGIs also has consequences beyond GI registration itself.
Businesses should take geographical indications into account when developing and clearing new trademarks, product names and branding strategies. Regulation (EU) 2023/2411 contains rules governing the relationship between protected geographical indications and trademarks, including circumstances in which trademark applications may be refused or invalidated because of an earlier GI.
Conversely, businesses seeking GI protection should consider how registration fits within their broader intellectual property strategy, including existing collective or certification marks, individual trademarks, designs and other rights protecting the appearance, reputation or commercial identity of the relevant products.
The new regime should therefore be viewed not merely as a new registration mechanism, but as an additional layer of EU intellectual property protection requiring coordination with existing IP portfolios.
A significant addition to the EU intellectual property framework
The introduction of geographical indication protection for craft and industrial products marks a significant expansion of the EU GI system.
By extending harmonised protection beyond agricultural and food products, Regulation (EU) 2023/2411 recognises the economic and cultural value of geographically rooted manufacturing traditions, craftsmanship and industrial know-how.
For producers, the new system offers the possibility of obtaining a single right protected throughout the European Union. For other businesses, it creates a new category of earlier rights that should be considered when selecting, registering and using trademarks and product names in the EU.
As the first applications progress through the new system, CIGIs are likely to become an increasingly important component of European intellectual property portfolio management, brand clearance and enforcement strategy.
Clara Courret (Trainee lawyer)
Christine Chai (Attorney-at-Law, Managing Partner)










